The question, broken down
and kept live
Book a demo Frame before you answer
Start from the governing question and the sub-questions that would settle it.
Work hangs off branches
Workstreams, facts and pages each belong to a branch, so nothing is done without a reason.
Dead branches stop
Rule a branch out and its workstream pauses and its pages leave the storyline.
The argument, held in one place from the first day
Most engagements keep their logic in a slide from week one and in people’s heads after that. When the question shifts, the work does not shift with it.
The Question Tree keeps the logic live. Every workstream, fact and page hangs off a branch, so a change at the top reaches everything beneath it.
How it works
Start from the question
- Your work does not start with a prompt. It starts with a question broken into the sub-questions that would settle it.
- The agent proposes a first cut from the brief and you reshape it.
- Every branch shows its status at a glance.
Every branch carries its work
- Workstreams, facts and pages hang off the branch they answer.
- Open a branch and you see what has been done and what is still missing.
- Nothing is produced without a question it belongs to.
Dead branches stop costing you
- When a branch is ruled out it takes its workstream with it.
- Its pages leave the storyline and its facts stay in the fact base.
- Your team stops spending hours on a question nobody needs answered.
“You do not win by producing more pages. You win by spending your hours on the argument. That is what this gives you back.”
Former Senior PartnerGlobal strategy firm
FAQs
01What is a question tree?
The engagement’s governing question, broken into the sub-questions that would settle it. Workstreams, facts and pages all hang off a branch.
02Who builds it?
You do. The agent proposes a first cut from the brief, and you can add, merge or reword branches at any point.
03What happens when a branch is ruled out?
Its workstream pauses and its pages leave the storyline. The facts it gathered stay in the fact base.
04How does it connect to the deck?
Each page answers a branch. When a branch changes, the pages that depend on it are flagged for review.
05How does it relate to the storyline?
They are the same object seen from different sides. The answered branches become the argument, in the order you choose.
See the Question Tree at work.
Book a demo and we will walk you through it.
Book a demo